If you hire Tevin Anderson to be the new Expedia SEO Specialist this may be the article you’ll be reading in one years time:

Date: July, 1 2011

By: Future SEO Journalist

Expedia.com Experiences

SEO Traffic Geyser

After just 1 year as Expedia’s SEO Specialist, Tevin Anderson uses his passion and outside-the-box thinking to continue to grow Expedia’s already dominating online web presence within the search engines.

When asked what contributed most to the recent success of Expedia’s SEO traffic boom Tevin answers:

“With a company already as strong and established within the travel vertical as Expedia.com, the key to success is not redefining their search marketing strategy. Rather, by taking what they already do well in certain keyword groups, and expanding those ideas into the area’s that need the most improvement. That’s how we were able corner the market for nearly all travel related keywords.

Once that was accomplished, we were able to harness the viral power of the social web and contribute to the ongoing conversation. Thus, we’ve established dominance over all other travel booking websites by becoming THE travel booking website for the Web 2.0 socialites.“

By harnessing his knowledge of keyword research, market trends and the virility of the internet, Tevin’s combined a solid mix of on-site keyword optimization and off-site link building to obtain tremendous results for both short and long tail relevant keywords and phrases.

If you’ve used a search engine recently for your travel plans, it’s likely you’ve found and used Expedia.com as a result. This is a direct result of Tevin’s expansion of Expedia’s keyword database, used to target travel planners search queries, and provide the solution with targeted and detailed, high converting landing pages.

This success can be attributed to Tevin’s systems put in place to monitor daily traffic patterns on a granular level to determine the highest conversion ratio based on the needs of the web searcher.

If Tevin can accomplish this in just 12 months, the sky is the limit with a partnership of this magnitude. Expedia.com will have cemented itself as the premier online travel web destination.